Skip to main content
Cornell university
Cornell Statistics and Data Science Cornell Statistics and Data Science
  • About Us

    About Us
    Cornell's Department of Statistics and Data Science offers four programs at the undergraduate and graduate levels. Undergraduates can earn a BA in statistical science, social...

    Welcome to the Department of Statistics and Data Science
    History
    Facilities
    Statistics Graduate Society
    Recently Published Papers
  • Academics

    Academics

    Undergraduate
    PhD
    MPS
    PhD Minor in Data Science
    Courses & Course Enrollment
  • People

    People

    Faculty
    Field Faculty
    PhDs
    Emeritus Faculty
    Academic Staff
    Staff
    Research Areas of Expertise
    Statistical Consultants
  • News and Events

    News and Events

    Events
    News
  • Resources

    Resources

    Professional Societies and Meetings
    Affiliated Groups
    Career Services
    Cornell Statistical Consulting Unit
  • Alumni

    Alumni
    Cornell's Statistics and Data Science degrees prepare students for a wide variety of careers, from academia to industry.  See the After Graduation page for a general overview of...

    Alumni Profiles

Search form

You are here

  1. Home 
  2. News

MPS Alumni Profile: Li ’11 on Leveraging Data Analytics Skills for Industry

A color photo of a woman with glasses in front of a computer generated background
Tuesday, October 11, 2022

By Louis DiPietro 

Weihua Li MPS ’11 always loved numbers and data, particularly the applied side – taking messy data and transforming it into meaningful insights. 

“That’s how I chose statistics. I wanted applied work,” Li said. “I always wanted to get a job.” 

That passion ultimately led her to Cornell University and to Statistics and Data Science’s Master of Professional Studies (MPS) program in applied statistics. 

After a decade working in the data industry at companies like AT&T and Comcast, Li is currently the director of targeting and data operation at NBCUniversal, where she manages a team of analysts who create data-driven TV or digital advertising campaign target segmentation and customer analysis for both internal and external clients. 

“My work is about data analytics and showing my results to clients. It’s very data-heavy, coding every day and building models,” she said. “I’m still using what I learned from MPS.” 

A two-semester graduate program, Cornell University’s MPS in applied statistics is designed for students like Li who intend to pursue successful and lucrative careers as statisticians, data scientists, and analysts in varied fields. The MPS equips students with modern data and analytical skills and offers hands-on, collaborative projects with client companies.  

As an undergraduate at Agnes Scott College, she double majored in math and economics but discovered math was her calling, and so was working in industry. As an MPS student at Cornell, she received a scholarship from the Cornell Institute for Economic Research (CISER) – which has since been absorbed by the Cornell Center for Social Sciences – and divided her MPS experience between preparing lectures for her CISER responsibilities and completing course work, like learning Statistical Analysis Software (SAS). 

For her MPS project, Li built a statistical model to crunch public transportation data. She credits the experience with revealing how messy real industry data can be.  

“I saw how dirty the data is compared to classroom data, which is very clean and ready to use,” Li said. “In positions like mine, 95% of project time is spent cleaning up data, so if students have exposure to that type of data cleaning, it’s very helpful.” 

Li began preparing her résumé for the job hunt in March of her second and final MPS semester, and upon graduation, took a job as an analyst at Analysis Group. 

“From a tech skill perspective, I was well-prepared for the job upon graduating,” she recalled. “I appreciated the CISER scholarship and the lecturing responsibility because it showed prospective employers that I wasn’t just good with course work. It helped me stand out compared to other graduates.” 

After Analysis Group, Li spent three years at DirectTV and AT&T, and then Comcast, where she was a manager and data scientist from 2017 to 2021, when she moved into her current role at NBCUniversal. 

Her advice to MPS students? 

“Take care of the required courses because they do prepare you and help you land a job,” Li said. “You may not know what you want to do with your career, but don’t choose courses just to fulfill credits or get a good grade. Maybe for your first job, employers might look at your GPA a little, but after that, who cares? The program prepares you with all the technical skills that you need for the job. Take it seriously.” 

Connect with Weihua Li on LinkedIn. 

Louis DiPietro is a writer for the Ann S. Bowers College of Computing and Information Science. 

 

Recent News in News

  • Researchers develop new method for studying TB, other organisms that go dormant
  • New analysis helps discern benign from malignant thyroid growths
  • DIY tinkerers tackle defunct tech at Earth Day Repair Fair
  • Bunea, pioneering statistical theorist, receives IMS Medallion Award
  • Quantum statistical approach quiets big, noisy data

News Categories

  • News
  • Student Profiles
  • Home
  • About Us
  • Contact Us
  • Careers
© Cornell University Department of Statistics and Data Science

1198 Comstock Hall, 129 Garden Ave., Ithaca, NY 14853

Social Menu

  • Facebook
  • Twitter
  • YouTube
Cornell Bowers CIS College of Computing and Information Science Cornell CALS ILR School

If you have a disability and are having trouble accessing information on this website or need materials in an alternate format, contact web-accessibility@cornell.edu for assistance.